Mercedesbenz explores modern luxury in new book forbes. Sensual purity gorden wagener on design encapsulates modern luxury in book form. A new top banana throws mercedes a curve the new york times. Gorden wagener mercedes benz design by zsanett judak on prezi. Mercedesbenz design chief gorden wagener believes people. Gorden wagener named as chief design officer of daimler.
The book sensual purity gorden wagener on design that takes the. Mercedesbenz book global design travel log by gorden wagener. Interview with gorden wagener, chief design officer. Peter pfeiffer, who had been head of design since 1999, recently retired.
Sensual purity gorden wagener on design discussion in the mercedes benz lounge started by hannaz, dec 8, 2016. Gorden wagener is daimlers chief design officer the machinist. Apr 20, 2017 the concept a sedan show car specifies the evolved mercedes benz design language. Mercedesbenz publishes a visual manifesto by gorden wagener. It forms the basis of the sustained success of our brand. The lavishly styled volume, coming in the form of a coffee table book in hardback and featuring a metallic look, is the result of a collaboration between mercedesbenz and the conde nast international publishing company. Our design centres are located in north and south mercedesbenz book global design travel log by gorden wagener mercedesbenz classic store. Gorden wagener born september 3, 1968, in essen is a german car designer. In this case, its not any wagon but the prestigious carriages that have been carrying the famous threepointed star for nearly 125 years. Gorden wagener on design hb englisch gebundenes buch 5. Mercedesbenz design highlights of the new aclass facebook. Follow their account to see all their photos and videos. Since mid2008 gorden wagener is heading the worldwide operating design unit of mercedes benz and all brands of the daimler ag.
He became the head honcho of mercedes benzs design division in the beginning of 2008, when he. At the renowned design competition automobile brand contest 2016, mercedes benz cars received a total of te. The mercedes benz museum in stuttgart is one of the largest and most visited industrial museums in the world. Product information global design travel log by gorden wagener our design centres are located in north and south america, europe and asia. Since mid2008 gorden wagener is vice president design for the worldwide operating design unit of daimler. Gorden wagener on design hb by wagener, gorden isbn. Chicago, illinois december 22, 2016 german designer, gorden wagener, who has emblazoned a new and profound design direction that has challenged and reshaped contemporary automotive design thinking, carving out a new territory that pushes the envelope and the limits of how people are transported today and in the future, has been selected as this. May 09, 2017 when it comes to the world of mercedesbenz design, youd be hard pressed to find more interesting instagram posts than those from mercedesbenzs chief design officer, gorden wagener, as detailed in a report by the street. To find out about offers in your location, please go to the local mercedes benz website. The mercedes benz vision van is a future look into an allelectric delivery vehicle with an interesting last mile proposition. The following year he was promoted to vice president design of daimler ag where he developed the company style called sensual purity. New book to explore the aesthetics of mercedes while much of the classic design work and the luxuries offered by mercedes benz is alone worth checking out in the book sensual purity gorden wagener on design, there is a section that looks like it will be extremely interesting to peruse through.
From boats or a helicopter to the interior of an aircraft cabin or of luxury apartments they apply a holistic design approach to combine technological expertise with creative passion, engendering new life worlds in the process. Chief design officer gorden wagener about the mercedes. Gorden wagener, mercedes global design chief, has a particularly appropriate surname. Dec 12, 2016 sensual purity gorden wagener on design is the book appeared on december 7th, last, published by conde nast international, london, one of the leading publishing groups for lifestyle topics. Mercedes benzs gorden wagener talks about the timelessness of the sls amg a retroinspired design that stays beautiful is damned difficult to do. So, team wagener has to make yottabytes as exciting as a 1955 300 sl, but how. You see it has that flat scales on the back, and it can actually show some emotions with that, says mercedes global design director gorden wagener during an exclusive deep dive with gq at the. Mercedesbenz books all about the brand their models. Hello welcome everybody here from amsterdam netherlands, were having the reveal of on you a class and things that me quickly introduce myself. The design visionary behind mercedes benz on the art of car design. Our design centres are located in north and south mercedes benz book global design travel log by gorden wagener mercedes benz classic store. In this case, its not any wagon but the prestigious carriages that have been carrying the.
Gorden wagener on his work, his inspiration and good design. Gorden wagener, chief design officer daimler group. Dec 08, 2016 a recent instagram video posted bymercedesbenz design boss gorden wagener is now teasing, via some intended misdirection, a new mercedes maybach concept expected to take to the concept lawn at pebble this year, with mercedes designers shuffling around sketches of past concepts including the vision maybach 6 concept coupe that debuted at pebble. Created especially for the book, the mercedes benz future world provides an idea of what such new worlds might look like in the future. Gorden wagener, vice president design daimler ag, dr dieter zetsche daimler ceo and volker mornhinweg, head of mercedesbenz vans present the new mercedesbenz pickup at a press event held at the art gallery artipelag in stockholm, sweden on october 25, 2016. Luxury is always a bit hotter, opulent, over the top, especially in overexaggerated dream cars like this, wagener says. Gorden wagener, chief design officer of daimler ag, reveals how mercedes benz continues to lead the automotive industry since the invention of the very first automobile. Mercedesbenzs new avatarinspired concept is aliiiive gq. Alternative drives and automated driving are opening up new options for the exterior design of mercedes ben. Head of design at daimler ag, gorden wagener, oversees the design team responsible for the vehicles creation. Sep 14, 2016 the mercedesbenz vision van is a future look into an allelectric delivery vehicle with an interesting last mile proposition. I can reloaded as you can see, its a very expensive car and its still remain a very expensive car. Their unique response to this challenge can be found in the mercedes benz future world they have created especially for the book sensual purity gorden wagener on design. With effect from november 2016 he has been appointed as chief design officer at executive vice president level.
Gorden wagener, vice president design daimler ag, dr dieter. Chief design officer of daimler ag has modernised and rejuvinated the look and feel of the mercedes benz automobile brand with his philosophy of sensual purity, and has revolutionised its range of car models. Order your mercedes book directly online and elate with interesting stories and facts. Gorden wagener talks going from professional surfer to car designer, rendering. In amongst all this, wagener has also overseen a new book, sensual purity, a sort of visual manifesto of mercedes recent greatest conceptual hits, with a few real projects thrown in for balance. Moreover, the secret to the success of the current mercedes benz design is the combination of intelligence and emotion. The book is published by conde nast international, london, one of the leading publishing groups for lifestyle topics.
Gorden wagener on the exclusivity and the ultimate luxury of. Wagener studied industrial design at the university of essen 19901993, after which he specialized his studies in transportation design at the royal college of art in london. While much of the classic design work and the luxuries offered by mercedesbenz is alone worth checking out in the book sensual purity gorden wagener on. In the global design travel log, gorden wagener, chief design officer.
Not only the products but also the brands of daimler must be staged perfectly. Created especially for the book, the mercedesbenz future world provides an idea of what such new worlds might look like in the future. Jul 17, 2018 a day of immersion in the world of mercedesbenz design offers a peek at the future of daimler ag. Mercedesbenz books all about the brand their models amg. Gorden wagener, who has headed design at mercedesbenz since 2008, calls this the dna of form. Mercedesbenz has teamed up with conde nast international to create sensual purity, gorden wagener on design, a book exploring the. So how do global brands design for ultraluxe markets and varying tastes, in places as diverse as china, europe and the us. Mercedesbenz concept eqv electric van 5 cool discoveries. In the short video gorden wagener, chief design officer at daimler, mercedes benz, and mercedes amg, and robert lesnik, director exterior design, explain what inspired the design team and what the.
A look at the design work and luxury of mercedesbenz adsit. The management works very hard to make sure the community is running the best software, best designs, and all the other bells and whistles. From the very first page, the book immerses the reader in the allembracing world of daimler design. Gorden wagener has been at the helm of the globally operating design unit of daimler ag since mid2008 and with his international team he is responsible for the design of all the companys. Stuttgart, dec 7, 2016 sensual purity gorden wagener on design encapsulates modern luxury in book form. Chief design officer gorden wagener developed a new design strategy for mercedes benz with a focus on sensu.
Gorden wagener named mercedes design chief reuters. We interviewed daimlers chief of design, gorden wagener, and the eqcs product manager, leonhard gebel, to learn about the design and development process of the first real mercedes. Listen to chief design officer of daimler ag gorden wagener talk about the mercedes benz design philosophy, successfully merging. To daimler ags chief design officer, who was born in 1968, the stone is a source of inspiration, symbolic of the sensual purity design philosophy that wagner applies across all the companys brands and products. He moved to the advanced design studio in the us in 2006 and became director of design strategy and global advanced design in 2007. The book is published by conde nast international, london, one of. Chief design officer gorden wagener about the future of. Dec 14, 2016 mercedesbenz style studio has created a portfolio including nonautomative projects. Mercedesbenz design chief is a mustfollow on instagram.
The american prize for design coincides with a new book by gorden wagener, published by conde nast international, london entitled. Under its 48yearold design chief gorden wagener, mercedes benz has become increasingly adept at walking the line of pushing the brand into the future without alienating buyers. Under the mercedes benz style label, gorden wagener and his team design lifestyle products for other areas of life. Discover delightful childrens books with prime book box, a subscription that delivers new books every 1, 2, or 3 months. Its main task is to offer chinese customers an even more intense mercedesbenz brand experience. He joined mercedes in 1968 the year his successor, gorden wagener, was born. Polished chrome, shiny curves, twinkling silver stars all over the collection in this picture book is pure paradise and a must for mercedes fans. Daimler head of design on the mercedesbenz vision van. Tucked away in a secluded area, the cla was nestled in a corner of its own, away from the refreshed eclass making its debut in sedan, coupe and cabriolet guise on the automakers main show stand. Gorden wagener oversees new mercedesbenz book wallpaper. Mercedes design chief gorden wagener is working to rejuvenate the luxury car makers image to help boost lagging global sales and woo younger affluent.
Exclusive interview with mercedesbenzs head of design. The mercedesbenz future world invites into a landscape depicting the architectural. In december, the verge spoke with wagener about the way car design is. Everyday low prices and free delivery on eligible orders. Gorden wagener on the three dimensional sculpture and multimedia projection on display at the 2012 paris motor show. Furthermore the design book gives a glimpse into the lives of a creative. That global network of studios includes many different people, brands and products in these creative centres, automotive, fashion and industrial designers as well as graphic designers, modellers. Mercedes unveiled the cla, the latest coupe concept based on the new aclass platform, at the 20 naias, but it wasnt on the show stand for everyone to see. Its main task is to offer chinese customers an even more intense mercedes benz brand experience. We caught up with mercedes head of global design, gorden wagener, to talk about what the new model means for the brand, how he keeps his designers fresh, and how his fondest childhood car memory. The facts on the book sensual purity gorden wagener on design the book is the result of a collaboration between mercedesbenz and the conde nast international publishing company in london. We caught up with mercedesbenz head of design gorden wagener to find out about the.
Vision mercedesmaybach 6 cabriolet monterey car week. The mercedesbenz future world is informed by the design philosophy of sensual purity, which combines the brands two poles of emotion and. Diviziok mercedes benz cars a ceg tortenete daimler trucks design mercedes benz vans 1926 daimler motoren gesellschaft es benz cie ag egyesulese daimlerbenz ag 2009tol uj design stategia 100 fajta jarmu 200 orszag the best or nothing mercedes. The concept a sedan show car specifies the evolved mercedes benz design language. Sensual purity gorden wagener on design mackevision. In 1997 he joined mercedes benz as a transportation designer and became the manager for the exterior. Nov 14, 2016 darius sanai and gorden wagener conde nast and mercedesbenz book launch party in london published november 14, 2016 at 4055.
As a seismograph for design, cultural and mobility trends, the studio is an integral part of the global design network of daimler. Mercedesbenz design philosophy explained by gorden wagener. A concept car within an entire mercedes benz future world, exclusively designed for our book sensual purity gorden wagener on design. The first cls kind of invented that class, and now we see fourdoor coupes from everybody in all classes, says gorden wagener, mercedes benz chief design officer. A look at the design work and luxury of mercedesbenz. With more than 5,000 followers, the head of mb design has developed quite a fan base for the amazing insight he shares. With a fully automated loading system, the van concept also utilizes two roofmounted drones to deliver smaller packages straight to the customers door. Mar 26, 2008 daimler ag named gorden wagener its new design chief for mercedes benz, tapping the head of its mercedes design studios in california and japan to shape the appearance of the brands future vehicles. Gorden wagener has 1,844 posts on their instagram profile. Apr 24, 2018 mercedes has a new vision for overthetop indulgence. Gorden wagener s signature as the head of design is borne by all the current passenger cars from the brand with the star, including the highperformance models from the mercedes amg brand, the most exclusive models from mercedes maybach, and also the products from the smart brand plus all the groups commercial vehicles. We sat down with gorden wagener, global design director for mercedesbenz, and learned some interesting things about the automakers eqv electric van concept. From the very first page, it immerses the reader in the allembracing world of daimler design, with a special focus on the mercedes. Chief design officer of daimler ag gorden wagener talks about the design philosophy they employ at mercedes benz to combine innovative.
For fancier, gatherer and interested ones here you get fascinating books about mercedes benz, the brand and its models. When gorden wagener, the mercedes benz design chief, enters one of his design studios, he fastforwards into the future. Head of design at daimler ag, gorden wagener, oversees the design team responsible for the. After college, he worked as an exterior designer for volkswagen, mazda and general motors. Our quest for the perfect realization of luxury and the driving of innovation is part of our brand dna. Mercedesbenz aims to balance emotion and intelligence in. The book appears today, published by conde nast international, london, one of the leading publishing groups for lifestyle topics. The vision mercedes maybach ultimate luxury concept, unveiled at auto china 2018 in beijing, is a dream machine for those fortunate few who.
This is the international website of mercedes benz ag. Gorden wagener explains the design highlights of the mercedes benz concept a sedan. A new book with the title sensual purity gorden wagener on design has just been published in london. Chief design officer gorden wagener about the mercedesbenz. The spectacular utopias of chief design officer gorden wagener. May 26, 2010 gorden wagener, mercedes global design chief, has a particularly appropriate surname. For him, design defines brands and a holistic approach is essential. Wagner, chief design officer for mercedes benz and then reggie so here it is the. The mercedes benz future bus sends out unmistakable messages about the attractive local public transport of.
Mercedesbenz book global design travel log by gorden. Aug 19, 2017 we suspect that these color differences are meant to symbolize the twin, but symbiotic, poles of mercedes current design template, which global design director gorden wagener has described as hot and cool. Nov 27, 2009 gorden wagener is one of the youngest if not the youngest chiefs of design in the automotive world. Jan 03, 2017 when gorden wagener, the mercedesbenz design chief, enters one of his design studios, he fastforwards into the future. Gorden wagener born september 3, 1968, in essen is a german car designer, and is the chief design officer for daimler ag. New book explores the design world of mercedesbenz.
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